Massimo Motors (NASDAQ: MAMO), the publicly traded powersports OEM, is going AI-native — deploying Ekho's AI Sales Agent across massimomotor.com and rolling it out to every dealer in its nationwide network with exclusive program pricing. The move makes Massimo one of the first powersports OEMs to embed AI across the entire buying experience, giving every dealer in the network the same AI-powered tools that drive results on the corporate site.
Massimo Motors (NASDAQ: MAMO), the publicly traded powersports manufacturer known for its lineup of UTVs, ATVs, golf carts, and mini bikes, is going AI-native. The company has deployed Ekho's AI Sales Agent on massimomotor.com and is rolling it out across its nationwide dealer network with exclusive program pricing and dedicated onboarding support.
The deployment makes Massimo one of the first powersports OEMs to embed AI across the entire buying experience — from the corporate site to every dealer in its network. Every dealership gets the same AI-powered tools, the same always-on engagement, and the same ability to convert more buyers without adding headcount.
A Publicly Traded OEM Goes All-In on AI
Headquartered in Garland, Texas, Massimo Group trades on the NASDAQ under the ticker MAMO. The company assembles its vehicles in the USA and distributes through a growing network of authorized dealers across the country, supported by six distribution centers nationwide.
Massimo's product portfolio spans rugged UTVs like the T-Boss and Sentinel series, a full ATV lineup, electric golf carts and utility vehicles with the MVR and MVS series, mini bikes, and go-karts — covering everything from trail riding and ranch work to neighborhood transport and commercial fleets.
Massimo has already proven the power of the online channel. As a long-standing Ekho client, the company uses Ekho's Transaction Engine to sell vehicles end-to-end online — with embedded financing, insurance, titling, registration, and dealer-aligned fulfillment across all 50 states. The results have been strong: ROAS that started at 7X and climbed above 10X, conversion rates above industry benchmarks, and a buyer NPS nearly double the traditional vehicle buying average.
Now, Massimo is pushing into the next phase: making its entire retail experience AI-native, starting with its dealer network.
An AI-Native Experience From Corporate to Every Dealer
For Massimo, selling online was always step one. The bigger play — the one that was always the vision — is empowering every dealer in the network with the same AI-powered tools that drive results on the corporate site. More conversations. More closed deals. A stronger brand across the U.S.
The AI Sales Agent makes that possible. On the corporate site, it handles product questions, guides buyers through the lineup, and helps them find the right vehicle. For dealers who adopt the agent on their own websites, it becomes a 24/7 sales team member — engaging every visitor, answering questions about their specific inventory, booking appointments, and surfacing the highest-intent leads for the sales floor.
The result is an AI-native retail experience where every touchpoint in the Massimo ecosystem — corporate and dealer alike — delivers the same intelligent, always-on buyer engagement.
"Ekho gave us a compliant way to sell online — but more importantly, it works. We're seeing best-in-class ROAS, improving conversion month over month, and building real momentum — without compromising compliance. Now we're giving our dealers the same edge."
AI at Every Touchpoint
Ekho's AI Sales Agent sits on massimomotor.com and handles buyer conversations in real time. A visitor researching the Sentinel 570 at 10 PM gets the same quality engagement they would from a knowledgeable salesperson during business hours — product specs, pricing context, financing guidance, and the ability to book an appointment at their nearest dealer.
For dealers running the agent on their own sites, the experience is the same — but tuned to their dealership. The agent knows their inventory, their hours, their service area. It answers questions, qualifies buyers, books appointments directly into the dealer's calendar, and hands off warm leads with full context so the sales team can focus on closing.
Every conversation is automatically logged, scored by readiness, and surfaced in the dealer's admin portal. The agent gathers vehicle preferences, purchase timeline, budget range, trade-in details, and financing interest — giving the sales team a complete picture before the first human conversation even starts.
Built for Massimo Dealers
Massimo isn't just going AI-native at the corporate level and hoping dealers follow. The company has created a dedicated dealer program with Ekho that removes every barrier to adoption:
- Exclusive program pricing — Massimo dealers get the AI Sales Agent at a rate significantly below the standard price, making it a no-brainer for dealers of any size.
- One-line install — The agent works on any dealer website regardless of CMS or platform. Add a single script tag and the agent is live. No rebuild, no migration.
- Full-context lead handoffs — When buyers engage on massimomotor.com and express interest in a local dealer's inventory, they're connected with full conversation context — vehicle preferences, budget, timeline, and trade-in details.
- Dedicated onboarding support — Ekho handles configuration, inventory sync, and agent training for each dealer. The dealer's only lift is pasting one line of code.
"We want every Massimo dealer on the cutting edge. Ekho lets them engage buyers around the clock and sell more vehicles without adding headcount. They move fast, the results speak for themselves, and this program makes it a no-brainer to get started."
For Ekho, the Massimo partnership represents the clearest proof yet that the AI Sales Agent model works at the OEM level — empowering a publicly traded manufacturer and every dealer in its network with the same AI-powered selling tools.
"Massimo is one of the first OEMs to truly go AI-native across its entire retail experience. Every dealer in the network gets a 24/7 AI sales team member on their own site — not just a lead, but a tool that helps them sell more vehicles. That's what dealer empowerment actually looks like."
What's Ahead
The AI Sales Agent is live now on massimomotor.com, covering Massimo's full product lineup including the T-Boss and Sentinel UTV series, MSA ATVs, MVR golf carts, and more. Massimo dealers can learn more about the exclusive dealer program and get started.
Looking ahead, Massimo and Ekho are building toward a unified AI-native retail experience across the entire network. Dealers who adopt the Sales Agent gain access to preferential pricing on Ekho's full platform, including AI-powered dealer Websites and the Transaction Engine for fully online end-to-end vehicle sales. The vision: every Massimo dealer equipped with the same AI-powered tools, every buyer getting an intelligent experience, and the entire network operating on a single platform built to help dealers sell more.
Read the full story of Massimo's journey with Ekho: How Massimo Brought Compliant Online Sales to Life with Ekho.
