Massimo Motor Sports (NASDAQ: MAMO) launched a compliant, dealer-connected online sales channel for titled vehicles with Ekho, covering financing, insurance, tax and DMV workflows across all 50 states. It went live in weeks. Return on ad spend has climbed from 7X to over 10X and order volume has more than doubled year over year. Massimo has since added Ekho's AI Sales Agent on top of it, which works every buyer the channel attracts and converts them at 2.4X the rate of buyers it never speaks to.
“Ekho gave us a compliant way to sell online—but more importantly, it works. We’re seeing best-in-class ROAS, improving conversion month over month, and building real momentum — without compromising compliance.”
About Massimo
Massimo Motor Sports (NASDAQ: MAMO) is a publicly traded powersports brand known for its wide range of rugged UTVs, ATVs, golf carts, and mini bikes. For years, Massimo relied exclusively on wholesale distribution through dealers and big-box retailers—but wanted to modernize its strategy with a brand-owned digital channel that complemented its physical retail partners.
Massimo later added Ekho’s AI Sales Agent to this same channel. Buyers who talk to it convert at 2.4X the rate of buyers who never do and they spend 19% more per order, and it absorbs the equivalent of 4.6 full-time hires' worth of lead nurturing. Read the AI Sales Agent case study
The Problem — Selling Online in a Regulated Industry
To launch the kind of e-commerce channel it envisioned, Massimo needed more than a generic online store. It needed a platform that could:
- Respect state franchise laws and vehicle compliance workflows
- Enable dealers to participate financially in online sales
- Offer real lending—not just BNPL that caps out below vehicle prices
- Deliver end-to-end customer visibility and reengagement tools
- Power multi-channel marketing with true conversion data
Platforms like Shopify and NetSuite couldn’t solve for this—they exclude dealers from transactions, don’t support state-by-state franchise law compliance, and lack built-in vehicle titling, financing, and insurance infrastructure. Similarly, BNPL providers like Affirm and Klarna fall short for vehicle sales due to approval limits and high APRs that hurt conversion (as a consequence of being unsecured loans).
The Solution — A Compliant Sales Platform Built for Vehicles
Ekho enabled Massimo to launch a fully compliant, nationwide online sales channel in weeks—complete with embedded financing, titling and registration automation, licensure, dealer alignment, and marketing insights.
- True compliance: Ekho is purpose-built to handle state-specific title, tax, and franchise law complexity.
- Real financing options: Customers can get approved and sign contracts online for titled vehicles—improving approval rates and conversions over time as Massimo optimized traffic quality.
- Full-funnel visibility: From abandoned carts to reengagement tools, Massimo now sees the full customer journey and can act on it.
- Marketing efficiency: With ROAS that has climbed from 7X at launch to over 10X today, Massimo is driving more sales per dollar as it refines its targeting and spend allocation.
- Stronger buyer experience: Ekho’s checkout has an average buyer satisfaction score of 9/10, well above the average for traditional in-person vehicle buying.
- Dealer education: Ekho hosted live info sessions with dealers to preview the buyer experience and align on how the program supports their role.
- Dealer-aligned sales: Dealers financially participate in online sales in their relevant market area as physical touch points, preserving channel harmony.
The new buying experience — optimized for online sales:
- Revamped website
- Info-rich Vehicle Details Pages:
- Easy-to-navigate checkout, with payment, fulfillment, DMV workflow, and insurance optionality:
The Results
Return on ad spend started at 7X and has climbed past 10X as Massimo sharpened its targeting and spend. Buyers rate the checkout 9 out of 10 on average, well above what traditional in-person vehicle buying scores.
Volume is the clearer proof. Orders placed through Ekho now run at an eight-figure annual rate, and against the same five months last year order volume has more than doubled.
From Here
Massimo does not keep this to the brand site. It extends Ekho to its dealer network at a preferred rate, so a dealer can run the same compliant online channel on its own storefront.
“We want every Massimo dealer on the cutting edge. Ekho lets them engage buyers around the clock and sell more vehicles without adding headcount.”
Next is a wider online catalogue and sharper targeting, to push ROAS and conversion higher still.
About these numbers
Figures are Massimo’s own, from its Ekho order records and advertising reporting. Growth compares the same five months this year against last, and the annual rate extends this year’s orders at the same daily pace. Order value counts only what completes in Ekho and excludes tax, delivery and F&I, so it is a floor.
Frequently asked questions
Ekho is purpose-built to handle state-specific title, tax, and franchise law complexity across all 50 states. The platform enables dealers to financially participate in online sales, preserving channel harmony while giving manufacturers a compliant e-commerce channel.
OEMs using Ekho have achieved ROAS that started at 7X and climbed above 10X as they refined their targeting and spend allocation. The platform provides full-funnel visibility from abandoned carts to reengagement tools, helping brands optimize marketing efficiency over time.
Yes. Ekho's model is designed to keep dealers financially involved in online transactions within their market areas. Dealers serve as physical touchpoints and earn from online sales, preserving the relationship between manufacturers and their retail partners.
The AI Sales Agent is an always-on inbound sales rep that lives on the brand site across web chat and SMS. It greets every visitor, answers questions about vehicles, parts, and service, searches live inventory, pre-qualifies buyers, books consultations, and follows up automatically, handing ready buyers and financing questions to the team.
Yes. A large share of shoppers first reach out after the store closes. An always-on agent answers those conversations in real time instead of letting them wait, capturing demand that would otherwise be lost overnight and on weekends.
The two compound. The Sales Agent engages and pre-qualifies every visitor, then hands ready buyers to the online checkout that completes the compliant purchase, so more of the brand's traffic converts rather than only the buyers who already arrived ready.
Generic platforms lack the infrastructure for state-by-state franchise law compliance, vehicle titling, real retail financing, and insurance integration. They also exclude dealers from transactions, which creates compliance issues and channel conflict for manufacturers with existing retail networks.
OEMs can launch a fully compliant, nationwide online sales channel in weeks. Ekho handles financing, titling and registration automation, dealer alignment, and marketing insights out of the box, minimizing the operational overhead of going live.
