Bunna Bought Two Motorcycles Through Ekho—Now He’s Bringing It to His Showroom

“I saw Ekho at checkout and thought—oh, these are my guys. I already know the process, I trust it, and I’m running it back.”

‍Bunna Lim

Summary

After several frustrating vehicle buying experiences, Atlanta-based rider Bunna Lim found a better way to buy motorcycles—online with Ekho. He purchased a motorcycle in early 2024 and returned in 2025 for a larger displacement enduro bike, both times opting for Ekho’s seamless digital experience. Now, as he prepares to open his own dealership, Bunna hopes to bring Ekho’s platform into his storefront to offer his customers the same clarity, convenience, and control that won him over.

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Introduction

Bunna Lim is no stranger to high-performance vehicles. A lifelong automotive enthusiast, he’s owned everything from motorcycles to Teslas to the Ford F-150 Lightning. But despite his experience, he often found the traditional buying process slow and cumbersome. That changed when he discovered Ekho while shopping for a motorcycle—drawn by the ability to complete his purchase and financing entirely online. A year later, when it was time to buy an enduro bike, returning to Ekho was an easy decision. Now, as Bunna prepares to launch his own dealership in Atlanta, he plans to bring that same seamless experience to his customers using Ekho’s technology.

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Problem

Before discovering Ekho, buying a vehicle often felt time-consuming and unpredictable. Despite having strong credit and clear purchase intent, Bunna found the traditional process more complicated than expected.

• Time-consuming process: Finding the right trim meant contacting multiple dealerships across state lines. Even after weeks of searching, inventory was inconsistent and the sales process restarted with each new dealer visit.
• Lack of efficiency and transparency: No easy way to compare or lock in pricing, and even test drives often required redoing paperwork and answering the same questions.
• Buyer fatigue: The cumulative toll of paperwork, upsells, and poor communication made each purchase feel more like a chore than a milestone.

The Solution

Ekho removed the roadblocks. With a clear digital path from product discovery to final signature, Bunna was able to focus on what mattered: choosing the bike he wanted and financing it on his terms.

• Online checkout & financing: Both of his purchases were made entirely online. Bunna configured the model, selected financing, and completed the paperwork digitally—without ever leaving his home.
• Integrated approvals & remote paperwork: Approvals took minutes. Digital signatures replaced in-person visits. DMV filings were handled in the background.
• Inventory clarity, no dealer runaround: No more “what’s in stock” guessing games—just transparent pricing, direct delivery, and real-time updates.
• Trust built over time: As a repeat customer, Bunna returned to Ekho with confidence, knowing exactly what to expect.

Result

Ekho helped Bunna secure not one but two vehicles without the time sink, pressure, or noise of the old way. And this time, it didn’t just result in a smoother purchase—it shaped his business vision.

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Key Outcomes:

• Repeat customer loyalty: After buying his first bike through Ekho, Bunna returned a year later for a second—citing familiarity, speed, and transparency as deciding factors.
• Massive time savings: What used to take 10+ days across multiple sellers was condensed into a few clicks and emails.
• “Push over the finish line” moment: Ekho’s presence at checkout sealed the deal for his Stark EX purchase.
• Business impact: Now opening his own dealership in Atlanta, Bunna hopes to use Ekho’s technology to offer the same effortless experience to his future customers.

Conclusion

Bunna Lim didn’t just find a better way to buy motorcycles—he found a platform he wants to build his own business on. What started as a smoother path to owning a motorcycle turned into a repeat purchase and a deeper belief in how vehicle sales should work. As Bunna prepares to open his own deaerlship in Atlanta, he sees Ekho not only as a checkout solution, but as a partner in transforming how people discover, finance, and ride. For him, Ekho wasn’t just part of the purchase—it was the reason the purchase happened at all. Twice.

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“You’ve made it as seamless as possible to purchase. Once you go through it, you don’t want to look anywhere else.”

‍Bunna Lim