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May 12, 2025

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4 min read

How Ekho Powered Zach's First Motorcycle Purchase

Gunguk Kim

Product

“Maeving was my first motorcycle ever — and I bought it because I could do everything online.”

Zach Hill

Summary

Zach, a tech executive from San Diego, always admired motorcycles but had never pulled the trigger—until he discovered Maeving and Ekho. The ability to purchase completely online was one of the main reasons he moved forward. From financing to DMV paperwork, the process was so seamless he forgot it even happened. Now, Zach says he’ll never go back to the traditional way of buying again.

Introduction

Zach is a first-time motorcycle owner who uses his Maeving RM1S to zip around town, run errands, and make commuting fun. When he came across Maeving’s retro, yet modern style and learned he could buy online through Ekho, it was an instant match.

Problem

Zach was no stranger to buying vehicles — he had purchased many cars over the years. But even as a confident, informed buyer with excellent credit, he found the traditional process to be slow, frustrating, and unnecessarily complex. The idea of going through that same process for his first motorcycle felt like more hassle than it was worth.

  • Time-consuming process: Even with research done in advance, purchasing a car often took half a day on-site — waiting in lobbies, sitting through back-office negotiations, and dealing with drawn-out paperwork.
  • Excessive back-and-forth: Despite knowing the numbers, Zach was still subjected to repetitive negotiations — "Let me ask my manager" became a familiar phrase.
  • Lack of transparency: Offers were unclear, with finance terms presented late in the process, often in the form of printed sheets with limited context or flexibility.
  • Emotional fatigue: Instead of feeling excited about a new purchase, Zach often left the dealership with regret and doubt, wondering if he had really gotten a fair deal.

As he started looking into motorcycles, Zach assumed the buying process would be the same in-person endeavor. The idea of going through it all again, especially as a first-time rider, made him hesitant to move forward.

Solution

Ekho wasn’t just a better checkout experience — it was the complete sales infrastructure that made his first motorcycle purchase possible. Zach relied entirely on Ekho’s digital platform to guide him from research all the way to delivery. The platform's built-in tools and automation handled the complexity behind the scenes.

  • End-to-end digital checkout: Zach selected, reserved, and financed his Maeving bike directly through Ekho — all from the comfort of his home. The platform handled everything from pre-order deposit, down payment, to monthly payments with the lender, without requiring a single in-person step.
  • Built-in financing with instant terms: Ekho’s native financing integration gave Zach real-time loan options with clear terms and monthly payments, eliminating the back-and-forth of traditional auto finance.
  • Automated paperwork + DMV registration: Ekho handled all state-by-state title and registration requirements. Zach didn’t need to visit the DMV — saving him hours during his busy schedule.
  • Remote delivery coordination: Ekho coordinated final-mile delivery, ensuring his new bike arrived at his home on schedule.

Result

For Zach, Ekho didn’t just simplify the purchase — it made it possible. As a first-time motorcycle buyer, the thought of navigating a dealership for a type of vehicle he had never bought before felt overwhelming. Ekho’s fully online process gave him the clarity, control, and confidence to move forward. From financing to DMV paperwork, everything was handled digitally, and the entire experience felt fast, stress-free, and tailored to his lifestyle.

Key Results:

  • Enabled first-time purchase: The online experience removed the friction that would have otherwise stopped Zach from buying his first motorcycle.
  • Streamlined, no-pressure financing: He completed financing in minutes with no sales pressure or negotiation — just a few clicks and a digital signature.
  • Paperwork, handled behind the scenes: Title, registration, and DMV coordination were managed entirely by Ekho — so smooth he forgot it even happened.
  • Surprising others and inspiring new riders: Now, every time Zach rides, he's approached by curious riders — often older Harley owners — who are stunned to hear he bought the Maeving RM1S entirely online.
“I didn’t even know remote DMV filing like this was possible. It was just done for me. I picked the bike, selected a plan, signed online — and that was it… 10 out of 10 times, I’d choose to buy online.”

Conclusion

Ekho’s online platform didn’t just make Zach’s first motorcycle purchase easier—it made it possible. For a first-time rider wary of the traditional process, the ability to buy and finance entirely online removed the friction that might have stopped the sale altogether. It wasn’t just how he bought—it’s why he bought. And as he shares his experience, he hopes to inspire more first-time riders to take the same path.

“Every time I ride, other riders—usually Harley guys—ask, ‘Where’d you get that?’ And I just tell them, ‘Ordered it online. They delivered it to my door.’ They’re always blown away.”
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