Moto Morini, the legendary Italian motorcycle manufacturer, has deployed Ekho's AI Sales Agent on motomoriniusa.com to engage and qualify buyers around the clock. The AI handles buyer conversations in real time — answering product questions, qualifying purchase intent, and routing ready-to-buy leads to the nearest dealer across Moto Morini's growing U.S. dealer network.
Moto Morini, the legendary Italian motorcycle manufacturer best known for the X-Cape and Vettore adventure bikes, Calibro cruisers, and Seiemmezzo scrambler and street lineup, has deployed Ekho's AI Sales Agent on motomoriniusa.com to engage and qualify buyers around the clock across the brand's growing US dealer network.
Ekho's AI Sales Agent sits on the OEM's website and handles buyer conversations in real time – answering product questions, qualifying purchase intent, and routing ready-to-buy leads to the nearest dealer. For an OEM scaling as quickly as Moto Morini, this means no buyer inquiry goes unanswered, whether it comes in at 9 AM or 11 PM.
A Brand on the Fast Track to Market Expansion
Founded in 1937, Moto Morini stands as one of Italy's most storied motorcycle marques, celebrated for its rich heritage of distinctive Italian design, engineering excellence, and a relentless pursuit of performance and high quality.
With U.S. headquarters in Irvine, California and European operations based in Milan, Italy, the Moto Morini brand continues to blend decades of fine craftsmanship with modern innovation across a dynamic lineup of adventure bikes, scramblers, and street cruisers led by its new flagship, the X-Cape 1200 adventure tourer. As Moto Morini's U.S. dealer network and market presence expand rapidly, so too has customer engagement, driving a surge in website traffic, product inquiries, and sales leads that increasingly outpace the capabilities of traditional contact channels.
Always On, Always Qualified
Ekho's AI Sales Agent changes the equation. Instead of a static form that sits in a queue, buyers on motomoriniusa.com get an intelligent conversation that understands the full product lineup and can guide them toward the right bike based on their riding style, experience level, and budget.
Every conversation is qualified automatically. Leads are routed to the appropriate dealer with full context, so the handoff is warm and the dealer team can focus on closing, not chasing.
"We looked at a lot of options and most of them amounted to little more than enhanced forms. Ekho was different and more advanced than anything we had seen. It actually talks to the customer, understands what they're looking for, answers questions and gets them to the right dealer ready to buy. That's exactly what Moto Morini needed to grow and Ekho delivered."
For Ekho, the partnership represents another proof point for the AI Sales Agent at the OEM level, powering the digital front door for a brand with a national dealer network and a product catalog that spans multiple vehicle categories.
"Moto Morini is an iconic international brand and is building something special in the US market, and they're doing it the right way. Great product, growing dealer network, and now a digital experience that matches the ambition. The Sales Agent gives their buyers a real conversation from the first click, and their dealers get leads that are already qualified and ready to move."
What's Ahead
The AI Sales Agent is live now, covering Moto Morini's US lineup including the X-Cape 1200, X-Cape 700, and Calibro 700. Buyers can experience it firsthand at motomoriniusa.com.
