Massimo Motor Sports (NASDAQ: MAMO) partnered with Ekho to launch a compliant, dealer-connected online sales channel for titled vehicles—covering financing, insurance, taxes, and DMV workflows across all 50 states. In just weeks, Ekho enabled Massimo to sell nationwide while keeping dealers financially involved and compliant with franchise laws. Since launch, Massimo has climbed from 7x ROAS at launch to over 10x as they’ve refined their spend and targeting—with conversion rates above industry benchmarks and a buyer NPS nearly double the traditional vehicle buying average. The partnership proves that with the right infrastructure, manufacturers and dealers can grow sales together—boosting efficiency, throughput, and margins without added overhead.
“Ekho gave us a compliant way to sell online—but more importantly, it works. We’re seeing best-in-class ROAS, improving conversion month over month, and building real momentum — without compromising compliance.”
Summary
Massimo Motor Sports (NASDAQ: MAMO), a high-volume manufacturer of UTVs, ATVs, golf carts, and mini bikes, had long envisioned launching an online sales channel—but needed a solution that could navigate franchise laws, minimize operational overhead, and manage the complexities of titled vehicle sales: from financing and insurance to tax calculation, collection, and remittance, as well as sales documentation and the patchwork of DMV workflows across states.
With Ekho, they launched a compliant, dealer-aligned e-commerce experience in weeks. Since launch, Massimo has achieved conversion efficiency above industry benchmarks, a buyer NPS nearly 2X the traditional vehicle buying average, and a ROAS that started at 7X and has since climbed above 10X as they’ve gotten more calculated with their spend and targeting—all while keeping monthly orders growing.
About Massimo Motor Sports
Massimo is a publicly traded powersports brand known for its wide range of rugged UTVs, ATVs, golf carts, and mini bikes. For years, Massimo relied exclusively on wholesale distribution through dealers and big-box retailers—but wanted to modernize its strategy with a brand-owned digital channel that complemented its physical retail partners.
The Problem — Selling Online in a Regulated Industry
To launch the kind of e-commerce channel they envisioned, Massimo needed more than a generic online store. They needed a platform that could:
- Respect state franchise laws and vehicle compliance workflows
- Enable dealers to participate financially in online sales
- Offer real lending—not just BNPL that caps out below vehicle prices
- Deliver end-to-end customer visibility and reengagement tools
- Power multi-channel marketing with true conversion data
Platforms like Shopify and NetSuite couldn’t solve for this—they exclude dealers from transactions, don’t support state-by-state franchise law compliance, and lack built-in vehicle titling, financing, and insurance infrastructure. Similarly, BNPL providers like Affirm and Klarna fall short for vehicle sales due to approval limits and high APRs that hurt conversion (as a consequence of being unsecured loans).
The Solution — A Compliant Sales Platform Built for Vehicles
Ekho enabled Massimo to launch a fully compliant, nationwide online sales channel in weeks—complete with embedded financing, titling & registration automation, licensure, dealer alignment, and marketing insights.
With Ekho, Massimo unlocked:
- True compliance: Ekho is purpose-built to handle state-specific title, tax, and franchise law complexity.
- Real financing options: Customers can get approved and sign contracts online for titled vehicles—improving approval rates and conversions over time as Massimo optimized traffic quality.
- Full-funnel visibility: From abandoned carts to reengagement tools, Massimo now sees the full customer journey and can act on it.
- Marketing efficiency: With ROAS that has climbed from 7X at launch to over 10X today, Massimo is driving more sales per dollar as they refine their targeting and spend allocation.
- Stronger buyer experience: Ekho’s checkout earns an NPS nearly 2X that of traditional in-person vehicle buying.
- Dealer education: Ekho hosted live info sessions with dealers to preview the buyer experience and align on how the program supports their role.
- Dealer-aligned sales: Dealers financially participate in online sales in their RMA as physical touch points, preserving channel harmony.
The new buying experience — optimized for online sales:
- Revamped website
- Info-rich Vehicle Details Pages:
- Easy-to-navigate checkout, with payment, fulfillment, DMV workflow, and insurance optionality:
The Future — Helping Dealers Sell More, Faster
Massimo is expanding its use of Ekho, enabling dealers to list their own in-store inventory on the online channel. This will give dealers a new way to reach online shoppers, move units faster, and reduce floor plan exposure—all while Massimo retains brand consistency, customer insight, and helps cover customer acquisition costs.
By blending centralized e-commerce with distributed fulfillment and inventory, Massimo is building a modern retail model that grows demand, lifts conversion, and makes every stakeholder better off.
